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Title: Nonprofit Internet Strategies : Best Practices for Marketing, Communications, and Fundraising Success
Author: Ted Hart, James M. Greenfield, Michael Johnston
PublishDate: 2005-03-14 AddDate: 20050529
ISBN: 0471691887 EAN: 9780471691884
Publisher: John Wiley & Sons
 
 
Description:

Nonprofit Internet Strategies offers every charitable organization the opportunity to analyze their options and select the appropriate strategy to integrate traditional marketing, communications, and fundraising practices with their online efforts. It is an excellent how-to guide--a practical manual for nonprofit staff written in non-technical language--prepared by experts in the field based on real-life experiences and case studies. Nonprofit Internet Strategies offers every charitable organization the opportunity to analyze their options and select the appropriate strategy to integrate traditional marketing, communications, and fundraising practices with their online efforts.

It is an excellent how-to guide--a practical manual for nonprofit staff written in non-technical language--prepared by experts in the field based on real-life experiences and case studies.

 
Relative:
Fundraising on the Internet: The ePhilanthropyFoundation.org's Guide to Success Online

2nd Edition
(ISBN:0787960454)

How to Write Successful Fundraising Letters
(ISBN:078795652X)

Beyond Fundraising: New Strategies for Nonprofit Innovation and Investment

2nd Edition
(ISBN:0471707139)

Relationship Fundraising: A Donor Based Approach to the Business of Raising Money
(ISBN:0787960896)

Effective Fundraising For Nonprofits: Real World Strategies That Work
(ISBN:1413300944)
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