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Title: Companies Are People, Too: Discover, Develop, and Grow Your Organization's True Personality
Author: Sandy Fekete, LeeAnna Keith
PublishDate: 2003-04-11 AddDate: 20040310
ISBN: 0471236101 EAN: 9780471236108
Publisher: Wiley
 
 
Description:

What you learn about your company will help you strengthen your brand, differentiate yourself from the competition, and fix problematic areas. Companies Are People, Too is a revolutionary program that helps you as a business leader get to know the core personality of your company in order to take your performance to a higher level. Equipped with a sense of who your company is, you can ease organizational change, attract and retain employees, articulate company-wide values, and send consistent messages.

 

 
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