Do more than you ever thought possible with HTML, the most commonly used language of the Web! Packed with insider tips, tricks, timesavers, and workarounds, this unique guide shows you how to make the most of the methods and techniques you need to make fun and exciting Web pages. From streamlining the design process to improving a site's ranking through its dynamic content, it delivers all the secrets you need to get more done in less time, save money, and become a successful Web designer. The Insider's Guide to: Setting up a master Web designer's ultimate toolbox, necessary to effectively manage a site (see Chapter 1) Defining the scope of a project and putting a process in place to manage it efficiently (see Chapter 2) Creating and managing spectacular content-the most influential aspect of a site (see Chapter 5) Crafting Web pages with HTML while discovering how to use HTML in such a way that it will make numerous other Web design aspects smoother (see Chapter 6) The real story behind using XHTML-and why it's so important (see Chapter 7) Maximizing the abilities of Cascading Style Sheets to eliminate problems, improve workflow, and add visual effects (see Chapter 8) Constructing exciting designs that work in a global environment (see Chapter 11) Keeping content fresh and engaging so that visitors come back and spread the word (see Chapter 13) Improving a site's ranking and managing its promotions (see Chapter 14)

• This value-priced guide by one of the Top 25 Most Influential Women on the Web delivers 250 solutions, workarounds, tips, and annoyance-busters that Web designers won't find anywhere else
• Offers 500 pages of insider techniques to improve workflow and efficiency, save development time and money, and increase search engine rankings and site traffic, whether designers want to enhance an existing Web site or build a state-of-the-art site from scratch
• Covers topics such as HTML, XHTML, CSS, graphics and multimedia, cell phone and PDA accessibility, content development, tools, usability, information architecture, globalization, and site redesign
• Molly Holzschlag is a steering committee member of the Web Standards Project (WaSP) and spokesperson for the World Organization of Webmasters, as well as a frequent lecturer at industry conferences and the author of twenty-five previous books

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